10 Lessons From $50M In Ecom Sales

Here are 10 lessons I've learned from going livebearded.com from $0 to $50M in sales. If you apply these to your business, I guarantee you'll have more success, generate more revenue and build a long-term sustainable business.

1) Do the unscalable. 

When we started livebearded.com, we spent the first 2 years going live every week, engaging in a private FB group every day.

We built real relationships with humans that created the foundation of our entire business.

2) Brand matters more than revenue.

Warren Buffet said, “It takes 20 years to build a reputation and 5 minutes to ruin it.”

Your brand is your reputation in the marketplace. NEVER sacrifice your reputation for revenue.

3) Employees come first, customers come second.

Employees don’t care about your success, until they know how much you care about theirs. Support them and they will always support you. Invest into them, and they will invest into you.

4) Optimize, always optimize.

Whether it’s CRO, ad creative, offers, or op-ex, optimization is the only true path to maximization of your company’s potential.

5) Retention is King

Customer acquisition is the most expensive (and difficult) part of building a business. Acquiring customers is what creates a business. Keeping them is what creates wealth.

6) Culture is Queen

Now more than ever, people vote with their dollars and support brands that support their values. 

Tell the world who you are and don’t be afraid to piss people off. The most important principle of marketing is: If you’re for everyone, you’re for no one.

7. Serving > Selling

People will not remember what you say or do, but they will never forget how you make them feel.

Create experiences, build connections, and make memories for people and you will win… and WIN BIG.

8) Who, not how.

You never have a how problem, it’s always a who problem. The right person can solve any problem in your business. Stop thinking “how do I do this” and start thinking “who has already done this.”

9) You (the founder) are the issue.

As a founder, you are the business’ greatest asset and liability. Your limitations become the company’s limitations. You have to get better for your company to get bigger.

10) You (the founder) get paid to do one thing; solve problems.

Solving problems for your customers creates revenue. Revenue creates problems for your business.

At every new level, there’s new problems to solve. Learn to solve both and the game becomes a lot of fun.

Next Steps

If you're a founder and you're struggling to grow your business, lets connect. I'd love to help you take your business to the next level. Email me directly at am@anthonymink.com.